Privacy policy
Effective Date: 1 Feb 2026
At ALFA Furnitures, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website or make a purchase.
1. Information We Collect
We may collect the following information:
- Full Name
- Billing and Shipping Address
- Email Address
- Phone Number
- Payment Information (processed securely through our payment providers; we do not store your card details)
- Order History
- IP Address
- Device and Browser Information
- Cookies and Website Usage Data
2. How We Use Your Information
We use your information to:
- Process and fulfil your orders.
- Deliver your purchases.
- Provide customer support.
- Send order confirmations and shipping updates.
- Improve our website, products, and services.
- Prevent fraud and enhance website security.
- Send promotional emails and offers if you have opted in.
3. Sharing Your Information
We do not sell or rent your personal information.
We may share your information only with trusted third parties when necessary, including:
- Payment service providers
- Shipping and delivery partners
- Website hosting and technology providers
- Legal or regulatory authorities where required by law
These third parties are required to protect your information and use it only for the services they provide.
4. Cookies
Our website uses cookies to:
- Remember your preferences.
- Improve website performance.
- Analyse website traffic.
- Enhance your shopping experience.
You can manage or disable cookies through your browser settings.
5. Data Security
We use industry-standard security measures, including SSL encryption and secure payment processing, to protect your personal information from unauthorised access, loss, misuse, or disclosure.
6. Data Retention
We retain your personal information only for as long as necessary to fulfil orders, comply with legal obligations, resolve disputes, and enforce our agreements.
7. Your Rights
Depending on applicable UK data protection laws, you may have the right to:
- Access your personal information.
- Request correction of inaccurate information.
- Request deletion of your personal information.
- Restrict or object to certain processing.
- Withdraw consent for marketing communications at any time.
To exercise these rights, please contact us using the details below.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised effective date.
10. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us:
ALFA Furnitures
Email: support@alfafurnitures.co.uk
Phone / WhatsApp: +44 7961 626267
Business Hours:
- Monday – Friday: 9:00 AM – 6:00 PM (UK Time)
- Saturday: 10:00 AM – 4:00 PM
- Sunday: Closed